King’s Dinner


Yearly upscale King's dinner in association with high-calibre floral designers.



Sofitel Legend The Grand Amsterdam

Key Facts


  • Since 2 years the most exclusive floral client event in The Netherlands.
  • Gala evening presenting Michelin star signature dishes combined with world-famous floral decorations by The Floral Designers.
  • Unique setting to wow the top event planners (MICE).


  • Spectacular hand-made floral decorations to decorate the room with typical Dutch flowers
  • In honour of our King’s birthday with a cultural link
  • 70 key VIP agents invited


  • A once-in-a-lifetime and memorable floral experience
  • Platform for young upcoming musical talents
  • Promoting the corporate identity by combining French finesse and elegance with a Dutch touch


  • Elegant surroundings and experience creates opportunity for networking
  • Various requests received to replicate this setting for commercial events
  • Same concept also designed to be suitable during Christmas
  • Successful second edition following the Queen’s dinner 2015


"A once-in-a-lifetime and memorable floral experience"

Kees Hogetoorn, Director of Sales & Marketing,
Sofitel Legend The Grand Amsterdam

Sofitel Legend The Grand Amsterdam

 Located between two gentle canals in the heart of the city, Sofitel Legend The Grand Amsterdam boasts a rich history. Furnished with French elegance and grandeur, the hotel blends sleek design with five star facilities. There are 17 extraordinary meeting and banqueting halls as well as 52 luxury suites with Butler Service. This is the perfect spot for an executive conference or a discerning business meeting.

The go to meetings and conference venue in the heart of historic Amsterdam