A dual-gender professional golf tournament where men and women competed for equal prize money.
Galgorm
ISPS Handa World Invitational 2023
The only event of its kind in the northern hemisphere with men and women playing the same golf course, at the same time and for the same £3m prize money. Over 200 professional golfers played from 42 countries, attracting 30,000 spectators over several days. The event was broadcast to 172 countries, generated $5.4m in sponsorship value and had over 4.1m views on TikTok alone. The eagle-eyed among you may recognise one of the ISPS Handa ambassadors...
Objective
- To showcase the power of sport and its ability to break down barriers and provide opportunity for all.
Delivered
- 200 professional golfers and 30,000 spectators representing 42 countries from across the world enjoyed the Resort facilities. A wide range of hospitality packages were also enjoyed by the public and corporate partners.
Success
- 2,500 hours of broadcast coverage in 172 broadcast countries, 533m potential worldwide home reach, $5.4m net sponsorship value, 5.0m impressions on Facebook, 4.4m impressions on Instagram, 4.4m Impressions on X, 4.1m on TikTok, 1.9m on YouTube and £522k generated in revenue.
"The event served as a promotional tool for golf tourism in Northern Ireland and was broadcast on a global stage."
Leigh Heggarty, Business Development Manager, Galgorm Collection
