A luxury upscale ball for local celebrities and luminaries.
St. Regis Shanghai Jingan
Event Summary
Over 250 distinguished luminaries attended the event, including famous movie directors, international celebrities, artists, social influencers and business elites. The whole event started with a pre-dinner cocktail in the gorgeous Astor Ballroom foyer, followed by an impeccable 5-course set dinner in the 1,400 sqm ballroom. Throughout the event, there were entertainment performances and an awards ceremony that used the built-in 95 sqm LED screen in the ballroom as their backdrop. All the guests were immersed in unparalleled audiovisual sensations during the event that were matched with delicate culinary treats served by the hotel banqueting team. After the event, guests enjoyed an after-party at the award-winning St. Regis Bar on the ground floor. The bar was sponsored by champagne house Dom Pérignon and the St Regis band played into the night. Every attending guest relished the whole night and had a superb time.
Objective
- Built and enhanced St. Regis brand name amongst top society socialites.
Delivered
- St. Regis renowned exceptional service and extraordinary food and beverage offerings
Success
- Extensive media coverage of the event, great social media buzz and cultivated the St Regis name and address to luminaries.
"All the guests were immersed in unparalleled audiovisual sensations during the event that were matched with delicate culinary treats served by the hotel banqueting team."
Sicilia Li, Marketing Communications Manager, The St. Regis Shanghai Jingan
